We have 11 new press releases today. Have some news to share? Click here for more details. 

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⚠️ Fitness influencers are pushing nicotine pouches as a pre-workout hack, but experts warn the trend raises heart rate and blood pressure while doing little for actual performance.

⛰️ A father climbing Mount Fuji left his exhausted 7-year-old alone at 8,000 feet in foggy, rainy conditions to keep pushing for the summit with his older son.

❄️ Alterra Mountain Co., still without a CEO five months after its last one left, has confirmed layoffs following a rough ski season.

⚡️ A new team-based surf league just launched in Sydney, betting that franchises, fixed schedules, and a 90-minute broadcast window can solve one of pro surfing's biggest problems.

Outdoor Retailer's Minneapolis debut drew more than 1,800 attendees, 275-plus brands and over 150 media and creators from 45 states and 20 countries. The show topped its goal of 400 qualified retailers and sold out its floor space. Outdoor Retailer

Jered Sobel, president of Sobel University, will lead a session on managing RV dealership inventory age throughout the sales process. The session is part of the RV Dealers Convention/Expo, running November 9 to 13, 2026, at Paris Las Vegas. RV Dealers Association

Huffy has relaunched its Rock It and Sea Star kids' bikes with redesigned frame geometry, wider tires on the 20-inch versions, and full-wrap chainguards. The updated lineup, available in 12-, 16-, and 20-inch sizes exclusively at Walmart, also features refreshed graphics. Huffy

Lems Shoes is entering the road running market with two new models, the ZenSpeed+ and ZenSpeed Lite, featuring a proprietary TrueFit last, Natural Running Platform, and ZENCELL midsole foam. Pre-sale opens August 24 with shipments beginning in early October. Lems Shoes

Moonspin has introduced the Hemp Adventure Short, a women's mountain bike trail short made from a blend of 54 percent hemp, 44 percent Tencel, and 2 percent spandex. The design includes workwear-inspired details and comes in two colorways. Moonspin

Roanoke filmmaker Chad Heddleston released Star Climb 101, a two-minute short film documenting his permitted climb of the 88.5-foot Roanoke Star on Mill Mountain. The project was partly inspired by Alex Honnold's free solo of Taipei 101. Roanoke Outside

Tactacam has rolled out new software features for its DEFEND security cameras and app, including Recording Live View, 2-Way Audio, Security Alarm, and Battery Center. AI Detection, AI Object Tracking, and Event Storylines are available through the DEFEND PLUS subscription. Tactacam

Rigged & Ready Travel Fishing offers two compact rod ranges, the Smuggler Series and X Series, built for anglers traveling by car, RV, motorcycle, or aircraft. The X Ultimate model supports up to 32 fishing techniques in a single travel-friendly system. Rigged & Ready

SCARPA has unveiled two limited-edition alpine trail-running shoes, the Alien Sky at 235 grams for vertical racing and the Alien Ultra at 295 grams for long-distance events. Both feature A-TPU midsoles, Vibram Megagrip outsoles, and athlete-developed propulsion plates ahead of a Spring/Summer 2027 collection. SCARPA

Horn & Heat has launched a four-product hot sauce and hot honey line in the U.S., including Rhino Doctor Reserve, Rhino Gold, Rhino Baby, and Rhino Nectar. A portion of sales supports the Rockwood Conservation Fund for orphaned rhinos in South Africa. Horn & Heat

rabbit is returning as Premier Apparel Partner of Every Woman's Marathon for a third consecutive year, with an exclusive Training Kit launching September 21 and a Race Kit following in November. The partnership includes race week activations and a Clubhouse experience in New Orleans. rabbit

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