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FIELD NOTES
🏄 The World Surf League is exploring strategic alternatives, including a potential sale or new investment, after its global audience hit 80 million in 2025, a 39% year-over-year increase, drawing significant inbound interest from investors.
🏕️ The Trump administration has cancelled plans to build a border wall in Big Bend National Park following bipartisan backlash, with CBP Commissioner Rodney Scott saying the agency will instead use paved roads, drones, and digital surveillance in the region.
🏔️ Clarus Corp., parent of Black Diamond, has initiated a strategic alternatives review including a possible sale of all or part of the business, retaining Jefferies LLC as financial advisor, while reporting improved Q1 margins despite a $3.3 million net loss.
🐾 Thule Group acquired Swiss dog harness maker Curli AG for SEK 118 million ($13M), adding vest-style harnesses for smaller dogs to its fastest-growing dog transportation category, with Thule-branded harnesses for larger dogs launching fall 2026.
PRESS RELEASES
BUSINESS
W.L. Gore & Associates is marking 50 years of GORE-TEX product innovation since its consumer introduction in 1976, with an anniversary campaign themed "50 Years of Going Further, Together" spotlighting advances in responsible performance across garments, footwear, and gloves. W.L. Gore & Associates
Nick Joy joins OutsidePR as Affiliate Manager, bringing a decade of experience from Stanley 1913 where he most recently served as Ecommerce Marketing Manager overseeing affiliate strategy and digital commerce performance. He will grow the agency's affiliate capabilities alongside current Affiliate Director Torie Fann, integrating performance-driven campaigns into OutsidePR's broader earned media approach. OutsidePR
Marathon Sports unveiled a new brand identity as it enters its 51st year, introducing a bold new logo and updated wordmark designed to reflect its evolution from a beloved local New England run shop to one of the sport's most trusted regional retailers. Marathon Sports
GIVING
National Park Trust is celebrating the 16th anniversary of National Kids to Parks Day on Saturday, May 16, connecting kids and families with local, state, and national parks and public lands through events across all 50 states. National Park Trust
PRODUCTS & SERVICES
Skratch Labs launched its largest seasonal flavor lineup to date, with four new summer limited-edition products across its Sport Hydration Drink Mix, Super High Carb Drink Mix, and Energy Chews lines. Highlights include the return of fan-favorite Cucumber Lime Hydration, a new Watermelon option, and Sour Apple Energy Chews. Skratch Labs
BRANWYN has deepened its partnership with Zentera Wool Company and fully transitioned to ZQ+ certified 17.5-micron Merino wool, sourced exclusively from a small network of growers meeting the highest standards of animal welfare, land stewardship, and continuous improvement. The upgrade covers every BRANWYN garment and positions the women's performance innerwear brand as compliant with current and upcoming global regulations. BRANWYN
Outdoor Channel's Monday night "Taste of the Wild" programming block airs from 7 to 10:30 p.m. ET throughout May, featuring wild game and fish culinary series including Fishing the Wild, WildFed, Dead Meat, Life of Fire, and The Fishmonger. Outdoor Sportsman Group
GAME & FISH TV's "All in the Family" block airs every Friday in May from 6 to 11:30 p.m. ET, featuring a four-hour McMillan Marathon followed by two hours of the family docuseries Kid Rodeo. The free, ad-supported streaming channel is available on Roku, Prime Video, VIZIO, Samsung TV Plus, and other major platforms. Outdoor Sportsman Group
Fly Fisherman Magazine's original short film "The Shoals" follows Editor/Publisher Ross Purnell's pursuit of Giant Trevally at the remote St. Brandon Atoll in the Indian Ocean, and premiered on Outdoor Channel May 9 with additional airings through May 16. An accompanying feature article appears in the magazine's June-July 2026 issue, on sale May 5. Outdoor Sportsman Group
SPONSORSHIPS
SMITH was named Official Supplier of protective helmets and goggles to Emirates Team New Zealand for its bid to win a fourth consecutive America's Cup title at the Louis Vuitton 38th America's Cup in Naples, Italy in summer 2027. The partnership centers on SMITH's Icon MIPS helmet, originally engineered for alpine ski racing, which the sailing team has adopted for open-water training and racing. SMITH
JOBS
Atlanta Track Club - Coordinator - Volunteer Services
Atlanta Track Club - Digital Marketing Manager
Race Result Americas, Inc. - International Sales Manager
Race Result Americas, Inc. - Technical Support Specialist
Bikeflights.com - Customer Experience Associate
WHOOP - Senior Business Planning Manager
WHOOP - Graphic Designer
Stio - Product Developer (Apparel)
Brooks Running - Apparel Innovation Designer, Advanced
Brooks Running - Senior Designer, Innovation Footwear Design
Check out other great job opportunities on our job board HERE.
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