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FIELD NOTES

🧥 The North Face grew 4% in VF Corporation's Q2 to about $1.21 billion, beating management's call for roughly flat growth. The Americas (up 8%) and EMEA (up 3%) offset a 4% APAC decline, and CEO Bracken Darrell said he has "the conviction that we can double The North Face over time."

⌚ Garmin posted record Q3 revenue of $1.99 billion, up 12%, as operating income jumped 34% to $612 million. Fitness revenue rose 16% on wearables demand and Outdoor climbed 20% on adventure watches, pushing full-year revenue guidance to about $8.15 billion from $8.05 billion.

🎒 China's ATG Brands has acquired the Lowe Alpine brand from UK-based Equip Outdoor Technologies, taking its trademark, logo and brand assets for an undisclosed sum. Equip, which had owned Lowe Alpine since 2011, is refocusing on the global growth of Rab. ATG plans to build on the brand's European reputation and explore growth in Asia.

🧼 Adventure Ready Brands, parent of After Bite, Ben's, Counter Assault and SOL, has acquired CleanLife No Rinse. CleanLife is an Ohio-based maker of rinse-free shampoos, body baths and bathing wipes with more than 60 years in waterless hygiene. ARB plans to speed up product development and widen distribution through outdoor and consumer retailers.

🚐 The RV Industry Association's September survey shows RV shipments fell 9.2% to 23,230 units, with towables down 9.7% and motorhomes down 5.5%. Year-to-date shipments are down 13.7% to 230,511 units.

PRESS RELEASES

AWARDS

TRAVOCA's Rigel Dual Zone eCooler was named a winner in Good Housekeeping's 2027 Kitchen Awards. The 12V fridge/freezer has two independent temperature zones, reaches -4°F and delivers up to 60% longer cooling than standard units. TRAVOCA

BUSINESS

Minus33 Merino Wool and parent company L.W. Packard opened a new 15,000-square-foot facility in Ashland, N.H., doubling manufacturing capacity. The company plans to grow its workforce from roughly 24 to 40 employees as it marks 110 years in business. Minus33 Merino Wool

Helinox opened its six-floor Helinox Wear flagship store in Seoul's Dosan Park area on September 11. The store showcases its apparel collection, which earned five 2026 Red Dot Design Awards, including Best of the Best for the Eclipse Pack Down Jacket. Helinox

Outdoor Alliance has named Hannah Wintucky as its California Campaign Manager. She will lead the organization's California network and build partnerships with the recreation community and legislators to protect public lands. Outdoor Alliance

Elan will launch a new global brand identity for Winter 27/28, including a new logo and a brand platform called Built Different. The rollout comes alongside new product collections featuring Active Suspension Drive technology. Elan

The Synergy Company has launched a new brand identity for its organic wellness brand Pure Synergy, including redesigned packaging and a new website. Agencies The Storied Brand and Backbone Media developed the work, and all new packaging is expected in market by 2028. The Synergy Company

CONFERENCES & TRADESHOWS

The Running Event's 20th anniversary show, December 1 to 3 in San Antonio, will feature partner-led education sessions and the inaugural Industry Gives Back Award. The RUN FORWARD Scholarship will bring 40 BIPOC recipients to the show, alongside the CommUnity Run and THE COOKOUT hosted by the RIDC. The Running Event

Grassroots Outdoor Alliance has set its retailer education schedule for Connect Education Day on November 8 in Kansas City. Sessions cover data-driven store management, AI wellness and e-commerce tactics ahead of the Fall/Winter Connect Show, November 9 to 12. Grassroots Outdoor Alliance

Switchback Spring is accepting speaker proposals through November 15 for its May 22 to 24, 2027 gathering in New Orleans. Workshops, roundtables and sessions will cover outdoor specialty retail topics including finance, e-commerce, sustainability and hiring. Switchback

PRODUCTS & SERVICES

Black Diamond Equipment has launched its Fall 2026 headlamp lineup, led by the new 3,000-lumen Megawatt and redesigned Storm, Storm+ and Cosmo models, plus an updated Spot. The range adds USB-C charging, higher output and recycled materials. Black Diamond Equipment

The North Face will launch a 55-piece U.S. Ski & Snowboard capsule collection on November 3, including competition kits, everyday apparel and travel gear. The collection stems from its 8-year Official Performance Apparel partnership with U.S. Ski & Snowboard. The North Face

ThruDark and Musto have launched Nautikos, an offshore apparel collection with GORE-TEX PRO shells, Dyneema reinforcements, D3O knee pads and a modular pocket system. It marks the first use of Dyneema in a Musto range. ThruDark

Rumpl and Liquid Death have teamed up on a limited-edition two-piece collection. The Body Bag Sleeping Bag is built on the Wrap Sack 20° with NanoLoft insulation, and the Dirt Nap Blanket on the Original Puffy Blanket with RenewaLoft insulation. Rumpl

Marcolin has launched the Fall/Winter 2026 adidas Originals eyewear collection, with two sun styles and three optical frames in acetate and metal. Details include bilayer temples and the Trefoil logo. Marcolin

Kingbull is running a sitewide Black Friday sale from November 2 through December 6, with savings of up to $650 on e-bikes and $1,070 on two-bike bundles. Featured models include the Expedition, Ranger and Hunter 2.0S fat-tire e-bikes. Kingbull

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