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FIELD NOTES
⛺ Vermont is proposing surge pricing for state park campgrounds to address rising operating costs, applying the demand-based model already standard in travel and entertainment.
👟 Deckers topped fiscal Q4 expectations with record full-year revenue and projects HOKA will sustain double-digit growth through 2030, driven by both HOKA and UGG.
🏔️ A record 274 climbers summited Mount Everest via Nepal's southern route in a single day on May 19, surpassing the previous record of 223 set in 2019 and reigniting concerns about overcrowding and safety.
🌧️ Extreme weather at Romania's Transylvania 100K forced multiple rescues as runners slipped on steep slopes and some suffered hypothermia.
PRESS RELEASES
AWARDS
UDisc released its list of the 25 Best Disc Golf Courses at Ski Areas worldwide, topped by two courses at Vermont's Smugglers' Notch Resort, with entries spanning the U.S., Canada, Norway, Sweden, Finland, Germany, and Latvia. UDisc
Grassroots Outdoor Alliance announced nominees for its 2026 Grassroots Outdoor Specialty Awards across retailer and vendor categories, with winners to be revealed at the Grassroots Connect show June 8–11 in Reno, Nev. Grassroots Outdoor Alliance
BUSINESS
Jamie Bethke, who brings over 25 years of consumer products and footwear industry experience, has been appointed General Manager and Vice President of Sales for Fox River to lead sales strategy and distribution growth for the brand. Fox River
Geartrade reported record Black Friday week sales of 3,862 used outdoor gear units, selling 2.6 items per minute. The milestone contributed to 40% revenue growth from October 2025 through March 2026. Geartrade
Title Nine has opened applications for its ninth annual T9 Pitchfest Outdoor Edition, a competition for women-led outdoor brands, with finalists pitching live Sept. 24–25 in Emeryville, California, and applications closing July 1. Title Nine
CONFERENCES & TRADESHOWS
The Running Event has released its early 2026 exhibitor list, with 274 brands confirmed for the December 1–3 show at the Henry B. González Convention Center in San Antonio, Texas, including first-time exhibitors Fabletics, Huckberry, and Spiritual Gangster. The Running Event
SPONSORSHIPS
Injinji has announced its 2026–2027 athlete team of 35 individuals, selected from over 550 applicants, including 12 returning athletes such as Courtney Dauwalter, Tara Dower, Jeff Browning, and Mike Wardian, representing trail, road, ultrarunning, hiking, and mountain sports. Injinji
JOBS
USA TODAY Co., Inc - Event Operations Manager - Event Production
Atlanta Track Club - Coordinator - Volunteer Services
Atlanta Track Club - Digital Marketing Manager
WHOOP - Senior Business Planning Manager
WHOOP - Graphic Designer
Stio - Product Developer (Apparel)
Brooks Running - Apparel Innovation Designer, Advanced
Brooks Running - Senior Designer, Innovation Footwear Design
Check out other great job opportunities on our job board HERE.
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