We have 21 new press releases today. Have some news to share? Click here for more details. 

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🥾 Outdoor guides are still feeling the financial fallout from REI's decision to cut ties with longtime outfitter partners following a leadership transition.

🛑 Unionized REI workers are calling for a boycott of the May Anniversary Sale after the company announced cuts to employee benefits and starting pay for new hires.

🌿 Maryland's outdoor recreation industry generated a record $10.6 billion economic impact in 2024, accounting for 1.9% of the state's GDP and supporting more than 85,000 jobs.

📈 Zacks analysts are recommending five small and mid-cap outdoor industry stocks including Columbia Sportswear, MasterCraft, and Johnson Outdoors and more.

Tim Akers, founder of Akers Digital, received the 2026 Outstanding Service Award at the Bicycle Leadership Conference, becoming the first media and digital professional to earn the recognition. Akers Digital

Arkansas River Outfitters Association announces the start of the 2026 rafting season and a new partnership with Obviouslee as agency of record for strategic communications and media outreach. Arkansas River Outfitters Association

Earthbound Brands announces a licensing deal between Huffy and NINJA to introduce the Huffy Skyrider Jump Ramp, an 8-inch BMX ramp marking Huffy's first outbound licensing initiative. Earthbound Brands

Idea Ranch has been selected as agency of record for Nutrena, supporting Cargill Animal Nutrition and Health across brand strategy, creative, and media. Idea Ranch

National Land Realty launches three new commission structures for agents and brokers, including an Ambassador Program that pays recruiting agents $5,000 per new recruit. National Land Realty

Nocs Provisions announces a partnership with the National Audubon Society to support birding access, habitat protection, and conservation through product collaborations and community engagement. Nocs Provisions

Switchback Spring announced specialty retail-focused education sessions for its June 16–18, 2026 gathering in New Orleans, covering leadership, market trends, merchandising, retail technology, and sustainability. Switchback

Outdoor Retailer partners with Popfly to launch the Wild Reach Initiative, bringing 150 creators to its show floor August 19–21 in Minneapolis for brand collaboration and content creation. Outdoor Retailer

onX partners with Toyota for a second year to expand the Trail Revival Project, supporting 24 trail restoration projects across the United States in 2026. onX

Saris launched the SuperClamp 4-Bike Rack, featuring zero-frame-contact design with spring-loaded tire arms, tool-free installation, integrated locking, and compatibility with wheel sizes from 20 to 29 inches. Saris

Katadyn launches the Explorer Water Filter and Purifier Series, a modular Swiss-made portable water treatment system combining ceramic filtration, activated carbon, and virus removal for expedition and professional field use. Katadyn

Stio has partnered with Seea to launch a limited-edition women's swimwear collection blending mountain versatility with surf aesthetics, featuring reversible designs and technical fabrics. Stio

Ruroc announces twelve new designs across its AT4.0 helmet line, spanning Street, Carbon, and Track collections with Bluetooth compatibility, RHEON impact technology, and aerodynamic enhancements. Ruroc

Florida Sportsman Magazine launches the Action Spotter Podcast, a weekly fishing report hosted by Captain Rick Ryals featuring regional experts across Florida, available on multiple platforms. Outdoor Sportsman Group

Women-led apparel brands Oiselle and Wild Rye launched a collaborative Spring collection featuring shared limited-edition prints across multiple styles, including sports bras, shorts, dresses, and technical outdoor apparel. Oiselle

Crazy Creek Products launches the third and final chair in its Limited Edition Artist Collaboration Series with Rachel Pohl, the Hex 2.0 Chair in Mountain Lupine print. Crazy Creek Products

HydraPak and Maurten launch the SkyFlask for hydrogel, a purpose-built handheld flask designed to integrate hydration and fueling for trail and road runners. HydraPak

Peak Performance launches the Freelight Reversible Insulated Hood Jacket, a lightweight mid-layer featuring PrimaLoft Silver insulation and stretch-mapped construction for mountain activities. Peak Performance

Fly Fisherman Loop to Loop podcast episode 24 features George Daniel, competitive fly fisher and Penn State instructor, discussing his experiences at the Joe Humphreys Fly Fishing Program. Outdoor Sportsman Group

NEMO Equipment releases its 2026 collection featuring expanded Endless Promise fully recyclable products, including Tempo sleeping bags, Tracer liners, and updated Vantage and Resolve backpacks. NEMO Equipment

Olympic silver medalist and Ironman World Champion Michellie Jones joins Van Rysel and KIPRUN as Elite Athlete Ambassador to provide product feedback and athlete engagement across both brands. Decathlon

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