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FIELD NOTES

⎈ Garmin has acquired Moxy Monitor, a maker of muscle-oxygen sensors, in a move expected to support its upcoming Muscle Battery feature, which tracks SmO2 to measure muscle oxygen saturation during exercise.

🌊 Lineup has acquired Brazilian surf platform WavesNow, bringing its live surf-camera network to 231 cameras across South America. The deal is Lineup's third regional acquisition in three years, following Argentina's Freewaves in 2023 and Chile's Buscaolas in 2025.

🚲 The owner of Castelli and Sportful just bought a Bristol bikepacking startup with over 20 patents, betting its 50% average annual growth can push the parent company toward €150 million by 2028.

⛈️ A 19-year-old hiker died and four others suffered minor injuries when lightning struck a shelter they had taken cover in near the summit of Utah's Mount Timpanogos during a thunderstorm. Nine hikers in two groups were sheltering in the structure when it was struck.

PRESS RELEASES

BUSINESS

PAKA, the sustainable alpaca fiber apparel brand, has opened its first U.S. headquarters in a 5,165-square-foot building in Boulder, Colorado. The move comes ten years after the company launched from a college dorm room. PAKA

Dr. Robbie Kröger, founder and executive director of The Origins Foundation, has been appointed by the U.S. Department of the Interior as a primary member of the Hunting and Shooting Sports Conservation and Access Council. Kröger will represent wildlife-associated recreation interests on the council. The Origins Foundation

Vermont Huts & Trails co-founder and Executive Director RJ Thompson is transitioning to a part-time role after 10 years. The organization is launching a search for a new Executive Director focused on hut and trail development. Vermont Huts & Trails

Nuyarn has expanded its sock brand partnerships to include Falke, Courier, Radio, and Kathmandu, joining existing partners KUIU and Trew. The partners use Nuyarn's twist-free merino and Strong Wool technology for performance socks built for running, biking, hiking, and hunting. Nuyarn

CONFERENCES & TRADESHOWS

Grassroots Outdoor Alliance's Fall/Winter Connect Show, scheduled Nov. 9-12 in Kansas City, Missouri, will host 160 retailers, 143 brands, and 10,275 pre-scheduled appointments. The Discovery segment is more than doubling in size to 132 exhibiting companies. Grassroots Outdoor Alliance

EVENTS

Winter Wildlands Alliance announced the 22nd annual Backcountry Film Festival, with its World Premiere on October 29 at Treefort Music Hall in Boise, Idaho. The festival will follow with a national tour to roughly 100 communities. Winter Wildlands Alliance

GIVING

Tifosi Optics marks its fifth annual Breast Cancer Awareness Collection, donating 100% of net profits to the Lynn Sage Breast Cancer Foundation. The brand has raised more than $20,000 across five years, with six sunglass options available starting September 15. Tifosi Optics

PRODUCTS & SERVICES

PACKFIRE will exhibit at Overland Expo East on October 23-25 at Oak Ridge Estate in Arrington, Virginia. The company will showcase its smokeless foldable fire pits and the new Ember Smokeless Tabletop Fire Pit with live demonstrations and on-site sales. PACKFIRE

The Rock Fight podcast, hosted by Colin True, returns with twice-weekly episodes covering outdoor industry topics including trail running, REI, and specialty retail power dynamics. The show is sponsored by Darby Communications, Lems Shoes, Garage Grown Gear, ISPO, Berghaus, and Aarn Packs. The Rock Fight

DRYOUT has partnered with Blue Force Gear to introduce the DRYOUT 1L, a reusable moisture-removal insert designed for use inside BFG's Night Vision Goggle pouch. The insert protects sensitive optics and electronics from moisture-related damage. DRYOUT

Outdoor Channel and Sportsman Channel will offer a nationwide free preview from Sept. 28 through Oct. 31, reaching approximately 10 million incremental households. Participating operators include DISH, SLING, and TDS. OSG

Jason the Butcher returns for Season 2, premiering September 28 at 9:30 p.m. ET on Outdoor Channel. Host Jason Nauert hunts axis deer in Maui alongside a retired Navy SEAL in the first of eight episodes. OSG

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