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🏄 USA Surfing has been certified by the U.S. Olympic & Paralympic Committee as the official National Governing Body for Olympic surfing, defeating a challenge from U.S. Ski and Snowboard ahead of the LA28 Games.

💧 Gatorade is undergoing a sweeping overhaul to reposition itself as a broader hydration brand, introducing new drink mixes, powders, and longer-lasting hydration options while removing artificial dyes from core products.

⛷️ Nearly 2,000 ski and snowboard instructors have joined a federal lawsuit against Vail Resorts, alleging the company failed to compensate them for off-the-clock duties including traveling between lesson sites and attending mandatory training.

Century Boats is investing an additional $10 million in its Florida manufacturing facility, creating over 50 new jobs and supporting the launch of a new 22-model lineup, with Michael Hickam appointed as the new Plant Manager. Century Boats

Astral has welcomed two-time Freeride World Tour champion and retired professional skier Angel Collinson as its newest brand Archetype, where she will serve as an inspirational advisor for the development of Astral gear. Astral

Dealer registration is now open for the 2026 RV Dealers Convention/Expo, scheduled for November 9-13, 2026, at Paris Las Vegas. RV Dealers Association

RVDA has opened exhibitor and sponsorship opportunities for the 2026 RV Dealers Convention/Expo in Las Vegas, offering vendors a range of packages to connect with top RV dealers from the U.S. and Canada, with virtual booths featuring extensive analytics to enhance engagement and lead generation. RV Dealer Association

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HLRBO launches its most significant product update since 2015, introducing redesigned dashboards, a Lease Finder tool, automated lease renewals, booking calendars, and field representative tools for its hunting lease marketplace. HLRBO

Xtracycle's new OmniTierra touring cargo bike, developed with adventure cyclist John Freeman, features a titanium mid-tail frame, a Gates Belt Drive with a Pinion gearbox, and multi-wheel compatibility, available for $6,699 with a $1,000 discount until May 31st. Xtracycle

BOTE is launching two new inflatable fishing platforms, the pedal-driven ProRider Aero with a modular rigging system and the redesigned Rackham Aero built for stability and stand-up casting, both featuring military-grade AeroBOTE construction. BOTE

RADL's new Pack 01 is a 65-liter trekking backpack constructed from 900D polyester with an aircraft-grade aluminum frame, designed for durability over lightweight trends. The company also announced a partnership with Darby Communications as its public relations agency of record. RADL

Fly Fisherman Loop to Loop podcast episode 27 features Scott Fly Rods Vice President Shawn Combs discussing his career transition from Orvis to the Montrose, Colorado-based company. Outdoor Sportsman Group

Eagle Creek has launched RePack, a peer-to-peer marketplace built with Treet for buying and selling used gear at 40-75% off retail prices, extending product life and making travel more accessible and sustainable. Eagle Creek

POC's new Amidal helmet for road and gravel cycling features Mips Air Node for rotational impact protection, a polycarbonate shell with an EPS liner, and a dedicated mount for a Knog rear light for enhanced visibility. POC

Cyclist and filmmaker Safa Brian will premiere the third installment of his PRAY FOR SPEED series, filmed in northern Italy's Dolomites, prioritizing pure athleticism and style over formal competition. Circle X Projects

Bedrock Sandals and High Wizard have collaborated to release the Stone Wizard Mountain Clog, an all-terrain hairy suede clog available in Cyber Blue and Phantom Black for $185.

Kingbull has confirmed that 9 of its e-bike models are now UL-certified for electrical systems and battery safety, with 3 additional models undergoing certification, and its Forge Series featuring Samsung, Tektro, and BAFANG components starts at $799. Kingbull

Suunto has signed several prominent road athletes to its North American roster, including 2024 Olympian Clayton Young and 50K world record holder CJ Albertson, equipping them with its latest performance GPS watches and open-ear headphones as they compete in premier races starting with the Boston Marathon. Suunto

DEKA announces a two-year partnership with Lycan Fitness running through 2027, establishing Lycan as the official equipment partner for U.S. DEKA Seasons. DEKA

Keter has partnered with professional golfer Jake Peacock for the 2026 professional golf season to promote its outdoor storage and organization products. Keter

The Dyrt's 2026 Camping Report reveals that 33.6% of campers trust AI to recommend campgrounds, though only 10.3% have actually used AI for trip planning. The Dyrt

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