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⬆️ GoPro has agreed to merge with privately held Starman Optical in a $285 million deal that gives Starman a 90% stake in the combined company, with GoPro shareholders receiving $1.14 per share while retaining roughly 10% ownership and continuing to see GoPro's core camera business supported as the combined company expands into AI data centers, defense, and aerospace.

⚠️ A snowboarder who struck and seriously injured skier Anne Cassidy on Aspen Mountain in 2024, then fled the scene without stopping, was convicted on all counts and sentenced to 45 days in jail after a two year investigation that relied on surveillance footage and a bystander's photo to identify him.

⬆️ Kontoor Brands is targeting over $1.1 billion in annual revenue for Helly Hansen by 2030, up from a $675 million base, driven by U.S. expansion, year-round technical outdoor categories, and doubled marketing and e-commerce spending.

⚠️ New research found popular smartwatches overestimate calories burned by 15 to 25 percent, with Apple the most accurate and Garmin and Samsung the least, and researchers warning the errors could quietly push people hundreds of calories into a surplus each week without them realizing it.

Weber Ranch 1902 Vodka won a Master medal at the 2026 Global Spirits Masters, its second top honor this season following the Best New Vodka award at the 2026 San Francisco World Spirits Competition. Weber Ranch 1902 Vodka

Ariat has launched a "TG1" football season campaign featuring NFL quarterback Brock Purdy and Indiana QB Josh Hoover as brand ambassadors. The campaign includes a tailgate tour across four cities and a Game Day Ready product collection. Ariat

Access Fund has filed a motion to reopen its existing lawsuit challenging President Trump's proclamation reducing Bears Ears National Monument by 91%, from 1.36 million acres to 121,000 acres. The reduction threatens climbing areas and Indigenous cultural sites. Access Fund

Fenix Outdoor has opened its first Fjällräven & Co. store at 304 Newbury St. in Boston, featuring products from Fjällräven, Royal Robbins, Devold, and Hanwag. A grand opening event is scheduled for Sept. 11 to 13. Fenix Outdoor

Around the Crown 10K Together with Truist has partnered with Start Without a Shot to replace the traditional starter pistol sound with a trauma informed sonic alternative. The change aims to reduce anxiety triggers for an estimated 20% of race entrants. Around the Crown 10K Together with Truist

The North Face has signed a multi year agreement with ENDVR to deliver brand education and sales incentives to wholesale frontline associates across the United States and Canada. Campaigns are already live in Canada, with a full North American rollout planned by September 2026. ENDVR

Jenni Evertsen, a 14 year independent retail veteran, has joined Grassroots Outdoor Alliance in a newly created Director of Retailer Development role. She will strengthen member relationships, lead education programming, and support specialty outdoor retailers. Grassroots Outdoor Alliance

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Seirus Innovation has launched its officially licensed NFL Collection for the 2026 season, featuring over 50 styles of all weather accessories including face masks, hats, gloves, and balaclavas for all 32 NFL teams. Seirus Innovation

Work Sharp has launched the Benchstone OD55, a freehand knife sharpening system co-developed with YouTube sharpening educator Alex Garland. The system features a dual grit diamond stone (320 and 1200 grit) and a platform compatible with standard 3 inch by 8 inch stones. Work Sharp

MiiR is launching its first Ceramics Collection on September 29, featuring three 11oz New Bone China mugs, the Moka Mug, New Diner Mug, and Stack Mug. The mugs come in three colorways with customization options for retail and hospitality partners. MiiR

Skida has launched its Emergence Collection, featuring 13 new limited edition prints across outdoor accessories including the Packable Run Cap, Alpine Hat, Neckwarmer, and Pursuit Liner Glove. The collection is available at skida.com. Skida

Heliconia's Outdoor Eats Season 4, hosted by Chef Corso, premiered on FanDuel Sports Network with three episodes covering Ireland, Washington's Olympic Peninsula, and Irvine, California. The season airs across 13 networks. Heliconia

Outdoor Sportsman Group has released "Ruger Presents Horns of Africa," an 8 part streaming series hosted by Kali Parmley covering plains game hunting in Southern Africa's Limpopo Province. The series is available on Petersen's HUNTING website, YouTube, and MyOutdoorTV. OSG

World Fishing Network's "Reel Catch Saturdays" airs five bass fishing programs from 6:00 to 10:00 p.m. ET, including MLF Bass Pro Tour, The Hunt for Monster Bass, The VanDam Experience, Zona's Awesome Fishing Show, and Ultimate Match Fishing. OSG

MyOutdoorTV has launched WhitetailStream, presented by Tactacam, a limited edition ad free live streaming channel featuring whitetail deer hunting content from multiple series including Realtree Road Trips, Winchester Deadly Passion, and Tecomate Whitetail Nation. The channel is available 24/7. OSG

Sportsman Channel's Monday Night Hunts block airs every Monday from 8:00 to 11:30 p.m. ET, featuring seven hunting shows including The Hunter's Quest, Western Hunter, Art of Wild, Into High Country, Jim Shockey's Shock Therapy, Greg McHale's Wild Yukon, and MeatEater. OSG

Outdoor Alliance released a report, Public Lands at Risk, identifying more than 20 Forest Service and BLM locations threatened by the current administration's rollback of the Roadless Rule and BLM Public Lands Rule. The rollbacks endanger recreation access across the American West. Outdoor Alliance

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