We have 16 new press releases today. Have some news to share? Click here for more details. 

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🦁 New Strava-based research suggests mountain lions aren't lurking near busy trails looking for conflict, they're actively tracking human recreation patterns and shifting their movements to avoid us.

🎣 Bass Pro Shops has acquired Cheeca Lodge, the historic fishing and sporting resort in Florida's Islamorada, with plans to preserve its character while enhancing the guest experience.

🎨 Airstream has launched AIRLAB, a creative platform debuting in New York City's SoHo with a white-wrapped trailer transformed into a collaborative public art installation shaped by the city's creative community.

Salomon is opening its seventh North American retail location at 141 5th Ave in New York City's Flatiron District. The store will hold a soft opening July 1 and a grand opening July 8. Salomon

Fleet Feet has opened its fifth San Antonio location at Stone Ridge Market, 21019 U.S. Hwy 281 N, operated by Kim Heather. A grand opening celebration is planned for July 11 and 12. Fleet Feet

Mountain House has launched a new brand strategy and visual identity under the tagline "SAVOR IT." The campaign targets backpackers, hunters, anglers, and disaster preparedness consumers by emphasizing raw, unglamorous outdoor experiences over idealized lifestyle imagery. Mountain House

Switchback Spring opened in New Orleans with more than 300 retailers, 235 brands, and 14 non-profit partners on hand. The show also featured the OIA's 2026 Participation Report, which showed a record 183.2 million Americans participated in outdoor recreation in 2025. Switchback

The 2026 MLF Bass Pro Tour Zenni Stage 6 Presented by Toyota runs June 18-21 on Grand Lake near Grove, Oklahoma. The event features 51 pro anglers competing for a share of a $600,000 purse, streamed live on MyOutdoorTV.com. OSG

Snap Two Ski has launched its first Summer Showdown, a free month-long contest running June 17 through July 17, 2026. Players compete on the browser-based Snap Two Ski Slope Game for prizes across five categories. Snap Two Ski

Bajío Sunglasses has launched a limited-edition Temples of Change collection in partnership with Captains For Clean Water. The collection features two exclusive frame designs, with $20 from each sale donated to support Everglades restoration. Bajío Sunglasses

PackTowl is launching its spring 2027 Personal Towel Artist Series featuring three new prints, Sol Duc, Lake Days, and Big Bend. The prints were designed by artists Gianna Andrews, Kika MacFarlane, and Tarek Penser, and will be available January 2027. PackTowl

Carbitex has launched the Center for Better Flex (CenterforBetterFlex.org), an open educational resource on footwear flex performance. The hub provides footwear designers, engineers, brands, and consumers with biomechanics research, shared vocabulary, and performance frameworks. Carbitex

Crazy Creek Products has launched the Paddle Chair XL, a self-inflating, waterproof lounge chair built for paddle sports. The chair features carbon-reinforced fiberglass stays, TPU-coated ripstop polyester, and drain holes, and is available now online and at retailers starting summer 2026. Crazy Creek Products

MSR is introducing two plastic-free backcountry coffee accessories launching January 2027. The lineup includes the Titan Pour Over, a 1.73 oz ultralight titanium pour-over, and the French Press in 1.0L and 1.8L sizes compatible with WindBurner and Switch Stove pots. MSR

The Michael Waddell Podcast features MLF Bass Pro Tour angler Jesse Wiggins, a Top 20 ranked pro with five wins and more than $1.2 million in career earnings. Wiggins discusses his path from amateur tournaments to professional bass fishing. OSG

Outdoor Element has launched a Kickstarter campaign for the pen-metheus, an aircraft-grade aluminum everyday-carry pen built for fire-starting preparedness. The pen features a hidden replaceable ferro rod, fire tinder, and waterproof O-ring sealed compartments. Outdoor Element

DYNAFIT is introducing the Ultra DNA 2, an ultra-race trail running shoe featuring a SPEEDFOAM Rebound midsole with a split carbon-tech plate. The 268g shoe also includes a VIBRAM Megagrip Litebase outsole and Matryx upper, and will be available in stores spring 2027. DYNAFIT

RECCO is expanding its long-standing partnership with Peak Performance by integrating its search-and-rescue reflector technology into the Ridge HIPE ACE 3L Hiking Jacket. The jacket is the brand's first summer product with RECCO technology, making Peak Performance a year-round partner. RECCO

The Outdoor Industry Association's 2025 Outdoor Participation Trends Report found a record 183.2 million Americans participated in outdoor recreation. The report noted gains among Hispanic participants, seniors 65 and older, and children ages 6 to 12, though outing frequency has declined since the pandemic. Outdoor Industry Association

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