We have 18 new press releases today. Have some news to share? Click here for more details. 

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🥾 A study published in Wilderness & Environmental Medicine surveyed over 1,000 trailgoers in Rocky Mountain National Park and found that both hikers and trail runners vastly overestimated their wilderness preparedness levels, with only 15.7% of hikers and 25% of trail runners actually meeting the qualifications for being adequately prepared.

🚁 A new heavy-lift drone service is being implemented on Mount Everest to transport supplies and remove waste across the treacherous Khumbu Icefall, aiming to improve safety and reduce the number of trips required by Sherpas through the dangerous section.

BearVault’s BV ONE Adjustable Bear Canister has taken home “Best New Product” honors from Fat Man Little Trail’s annual Fatty Awards, recognized for its innovative telescoping design that compresses as food is consumed to eliminate dead space and improve pack efficiency. BearVault

Cotopaxi today released its 2025 Impact Report, highlighting a major leap in circular design, including diverting 840,603 yards of remnant fabric from waste, completing its five-year materials sustainability strategy, and donating over $1 million to fight global poverty through its foundation. Cotopaxi

Boulder-based women’s apparel brand Krimson Klover has achieved B Corp Certification, reinforcing its long-standing dedication to creating thoughtfully designed apparel while prioritizing responsible sourcing, ethical manufacturing, and empowering women. Krimson Klover

Norwegian outdoor brand Norrøna has launched a global search for its first-ever dedicated hiking ambassador, inviting passionate hikers worldwide to apply by August 15, 2026, to represent the brand and help shape its future hiking products and experiences. Norrøna

Gathr Outdoors has appointed Jessica Klodnicki as Chief Executive Officer and announced a strengthened leadership team including Joel Thompson as Chief Digital Officer, Ted Ganio as Chief Operating Officer, and Stephanie Mecham as Senior Director of Human Resources to drive innovation and customer-centric growth. Gathr Outdoors

Outdoor Retailer has officially opened registration for its 2026 show taking place August 19 to 21 at the Minneapolis Convention Center, anchored by an expanded Hosted Buyer program to support independent specialty retailers and the launch of the collaborative “Make It Yours” campaign. Outdoor Retailer

Grassroots Outdoor Alliance is reporting strong attendance for its upcoming Connect Show in Reno from June 8 to 11, with over 290 exhibitors and 157 retailers registered, and has promoted Chelsea Flynn to Senior Director of Events to oversee the organization's growing event portfolio. Grassroots Outdoor Alliance

Old Town Watercraft National Pro Team angler Casey Reed claimed his first-ever Bassmaster Kayak Series victory at the 2026 Newport event at Caddo Lake and Lake Bistineau, posting a two-day combined total of 196.50 inches in his Old Town Auto Pilot 136 to win by a quarter of an inch. Old Town Watercraft

Salomon and TIPSTER will host the inaugural L.A. FOOD RUN 2026 on May 17, a social half marathon limited to 100 lottery-selected participants that features refuel stops at standout local food destinations across Highland Park, Echo Park, and Silver Lake. Salomon

WORK WEEK athletes successfully completed a grueling endurance challenge from April 6 to 12 in Utah, tackling seven marathon-distance efforts across seven different disciplines including skiing, cycling, and kayaking to cover 330 miles over 60 hours while raising funds for Panathlon and CALM. WORK WEEK

Marathon Sports has announced Dirt Camp, an all-inclusive three-day trail running experience in the Berkshires featuring guided runs, athlete-led sessions with figures like Tommy Rivers Puzey, recovery activities, and a curated gear package from presenting sponsor Craft. Marathon Sports

Following a record-setting season on the world stage, Atomic is carrying momentum into Summer 2026 with an updated Redster race lineup, including the Redster G9 Revoshock and Redster S9, and an expanded summer test program at locations like Copper Mountain and Mt. Hood to bring World Cup-level performance to the next generation of racers. Atomic

REDARC has launched its new RS3 Inverter series, a purpose-built solution for RVs and van conversions available in 1200W, 2000W, and 3000W models, featuring a built-in Automatic Transfer Switch and a compact design that is up to 26% smaller and 28% lighter than comparable inverters. REDARC

Mountain Gazette has released Issue 205, a 192-page oversized print edition marking the outdoor magazine's 60th anniversary with exclusive longform essays, photography, and literary nonfiction exploring what it means to live a good life outside. Mountain Gazette

Dr. Patrick Wightman, the National Wild Turkey Federation's newly appointed National Director of Turkey Research and Science, joined "The Michael Waddell Podcast" to discuss his ground-breaking research using accelerometer and audio-recording technologies in GPS tracking units to study wild turkey behavior. Outdoor Sportsman Group

Spartan and Tough Mudder have announced a new three-year partnership with Snap Fitness, naming them the Official UK Gym Partner to provide participants with training resources, gym access, and community support leading up to events. Spartan

Keter, a global leader in outdoor and home innovation, has partnered with professional golfer Jake Peacock for the 2026 professional golf season to highlight its versatile outdoor storage and organization products through authentic lifestyle integration. Keter

Spartan and Tough Mudder have named givestar as their Official U.S. Fundraising Partner, bringing integrated fundraising tools to more than 750,000 annual participants to accelerate charity impact stateside. Spartan

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