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🏳️‍🌈 Drag queen and outdoor activist Pattie Gonia has broken her silence on Patagonia's trademark lawsuit with a public response that's rallying her 1.7 million Instagram followers.

🫀 A new Karolinska Institutet study finds that people with strong aerobic fitness in their 30s have more elastic arteries decades later, regardless of cholesterol levels or other cardiovascular risk factors.

🏕️ Yosemite National Park is experiencing long entrance lines, full parking lots, and heavy crowding during its first summer without a timed reservation system, as staff rely on real-time traffic management to handle the surge.

🤒 A norovirus outbreak near Wrightwood, California has sickened at least two dozen Pacific Crest Trail hikers, with seven confirmed cases, one hospitalization, and a suspected water cache source under investigation.

🚐 Southern California electric travel trailer startup Aboard has raised $13 million in pre-Series A funding to complete product validation and advance toward mass production.

🍌 Researchers found that adding bananas to berry smoothies reduces flavanol absorption by approximately 84%, recommending pineapple, oranges, mango, or yogurt as better smoothie ingredients.

Mountain Equipment won two European Outdoor Awards, with the Xenith I Sleeping Bag taking top honors in the Bikepacking category and the Tupilak 37+ Pack winning in Climbing. Mountain Equipment

Rab's Valkyr 12 women's mountain running vest, featuring an integrated RECCO reflector, won Gold in the Trailrunning Product Category of the 2026 European Outdoor Award. RECCO

The Dyrt has named its 2026 Best Places to RV, presented by Grand Design RV, recognizing 10 campgrounds across the U.S., including Dark Sky RV Park in Utah, Coachella Lakes RV Resort in California, and Anchor Down RV Resort in Tennessee, selected based on community ratings. The Dyrt

KORE Outdoors and College of the Rockies are launching the Rehub Circular Technology Centre at COTR's Gold Creek Campus in Cranbrook, Canada's first outdoor gear repair and advanced manufacturing centre, supported by $1 million in provincial funding. KORE Outdoors

Berghaus is expanding its U.S. presence by hiring Alexis Baden as U.S. marketing manager, partnering with METHOD Outdoor Collective and Press Forward, and growing retail distribution through REI and specialty retailers including Windthrow, Hatchet Outdoor Supply Co., and Field Theory. Berghaus

Pale Morning Media has been named agency of record for DKOTA Grizzly, a St. Louis-based casual lifestyle apparel brand, and will lead strategic communications to expand the brand's national awareness. Pale Morning Media

Outdoor Retailer announced author and DEI consultant Mirna Valerio as the closing keynote for Industry Day on August 19 at the Minneapolis Convention Center, alongside panel sessions covering retail, consumer trends, wearable tech, AI, and a Save the Boundary Waters evening rally. Outdoor Retailer

Reju, a polyester recycling company, will participate in Outside Days (May 28-31) in Denver with a panel discussion on textile circularity featuring CEO Patrik Frisk and a festival activation highlighting post-consumer textile waste. Reju

Grassroots Outdoor Alliance announced five education sessions for Connect Education Day on June 7, covering store-level KPIs, AI integration for independent outdoor retailers, retail analytics, inventory planning, and a financial study workshop for member principals. Grassroots Outdoor Alliance

Minus33 is expanding its Search & Rescue kit program to accept merino wool base layer donations from any brand, repurposing gently used garments into patient warming kits distributed free to over 200 SAR organizations across the U.S. Minus33

The 43rd annual Phoenix Bass Fishing League All-American Championship Presented by T-H Marine runs May 28-30 at Lake Murray, South Carolina, featuring 94 pros and co-anglers including reigning champion Matteo Turano, streaming live on MyOutdoorTV. OSG

BOA Technology launches the FS2 dial platform, a next-generation cycling helmet fit system offering 40% finer adjustment resolution and a 6% stronger hold than traditional systems, debuting in May 2026 in the Specialized S-Works Evade 4 helmet. BOA Technology

Formula 100 has launched Fast Wax Drip Chain Lube, a drip-application wax lubricant using Molecular Infusion Technology to provide active corrosion protection and low friction for bicycle chains across road, gravel, mountain, and eBike use. Formula 100

adidas Sport Eyewear has named South African trail runner Toni McCann, a two-time UTMB finals winner, as a global brand ambassador, with McCann also contributing to new eyewear collection development. adidas

Popfly, an adventure creator platform, will fully fund one creator's summer trip while working to connect other creators with brand sponsors through its Adventures feature, which lets creators pitch trips and request gear or funding directly. Popfly

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