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We have 12 new press releases today. Have some news to share? Click here for more details. 

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FIELD NOTES

🚮 A beloved Lake Tahoe trail that's sat in disrepair for decades is finally on track to reopen in 2027, thanks to a $250,000 donation from a former GitHub employee turned philanthropist.

☕ A large Finnish study found regular coffee drinkers carry less body fat and more muscle than lighter drinkers, even when their BMI looks the same, with differences also showing up in hormone profiles.

📊 Amer Sports shares jumped more than 6 percent after the Arc'teryx and Salomon parent smashed Wall Street's estimates and raised its full year guidance for the second time this year.

📈 Samsonite Group, parent of outdoor brands Gregory and High Sierra, saw sales slide in Q2 as it moved to acquire the travel brand BÉIS.

PRESS RELEASES

BUSINESS

Jim Rowan, former CEO of Volvo Cars and Dyson, has been appointed Chair of the Board at Ooni, effective August 1, 2026, succeeding Paul Ross. Ruth Chandler and Scott Maguire have also been formalized as Non-Executive Directors. Ooni

Outdoor Alliance is urging the public to submit comments opposing the USDA's Draft Environmental Impact Statement that could rescind the Roadless Rule, which protects 45 million acres of backcountry national forests including 25,000 miles of trails, before the September 20 deadline. Outdoor Alliance

End of Summer Promo Happening Now!

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It’s perfect for seasonal campaigns and organizations that want flexible pricing without a long-term lock-in.

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Flex Plan: $223 for three months of unlimited distribution, plus all three bonuses. CLICK HERE

EVENTS

GAME & FISH TV, powered by Outdoor Sportsman Group, is streaming live coverage of the 2026 MLF Starlink Team Series Bass Pro Shops Patriot Cup in Charles County, Maryland, August 16 to 21. The event features 12 two man teams competing across Knockout and Championship Rounds. OSG

PRODUCTS & SERVICES

Craft Sportswear has launched the Atmosfär 1, a max cushion road running shoe featuring a 51mm stack height, Px Foam midsole, and 240g lightweight build. The shoe was co-developed with Elite Team athlete Tommy Rivs through marathon testing. Craft Sportswear

KUIU has introduced the Proximity Bib, a whitetail hunting bib designed for cold to frigid conditions. The bib features SynthaCell windproof coating, body mapped 3DeFX+ insulation, full length leg zippers, and Sherpa fleece lined hand warmer pockets. KUIU

iKamper and Rivian have launched the Rivian x iKamper Skycamp 4.0 DLX rooftop tent in Duo and Trio sizes. The tent features an HC Staircase, electrical junction box, dimmable lighting, and HVAC passthroughs, with the Trio designed for the R1S and R2. iKamper

Altra has launched the Vanish Carbon 3 road racing shoe, featuring a patent-pending split-toe carbon plate and FAST RCE supercritical PEBA foam. The design improved running economy by 2.6 percent over its predecessor in lab testing while retaining World Athletics approval. Altra

TRAVOCA will activate at Demo Days Festival San Francisco, August 22 to 23 at Alameda Point, alongside Thunderbolt Adventure Supply. The showcase will feature a custom Rivian adventure kitchen built around the TRAVOCA Rigel 25L Dual Zone eCooler. TRAVOCA

Garmin has released the Tacx NEO 2T with Zwift Cog and Click, a smart indoor trainer compatible with Zwift and ROUVY that requires no setup or calibration. The trainer features pre-installed virtual shifting hardware with power and cadence accuracy within 1 percent. Garmin International, Inc.

CHOWIE, a youth focused hunting apparel brand for ages 6 to 17, has formally launched with a Strategic Advisory Board and a conservation giveback partnership with the National Wild Turkey Federation. The brand's proprietary APECT camouflage pattern will debut with its first technical outerwear drop planned for Spring 2027. CHOWIE

Happy Caveman's Kickstarter campaign for its four pound radiant propane campfire has surpassed 573 percent of its funding goal in six days, raising $57,329 from 162 backers. The campaign runs through September 15, 2026. Happy Caveman

Fly Fisherman Loop to Loop podcast episode 36 features Trout Unlimited President and CEO Chris Wood discussing the Roadless Area Conservation Rule, which protects 59 million acres of national forest lands. Wood is urging public opposition to its potential rescission. OSG

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