We have 17 new press releases today. Have some news to share? Click here for more details.
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FIELD NOTES
🚐 THOR Industries just posted a brutal quarter, with full-year net income sinking 31% to $177.5 million as high rates, fuel costs and inflation put a 22.7% dent in towable RV sales.
🚲 Backcountry just bought Velofix, a fleet of mobile bike repair vans, betting that white-glove delivery and assembly is what will get more bikes out the door.
PRESS RELEASES
AWARDS
Bosch eBike Systems swept every category of the NBDA's 2026 Electric Bike Systems Survey for the third consecutive year, cementing its lead in the eBike systems market. The brand is following that streak with a new tiered dealer training curriculum, Intro Training and Tech Training, backed by a Dealer Training Tour visiting approximately 100 North American cities through February 2027. Bosch eBike Systems
BUSINESS
Tailwind Nutrition has named Mountain Adventure as its new distribution partner for New Zealand. The move expands retail availability of its full product range through outdoor, running and cycling retailers nationwide. Tailwind Nutrition
Solbari has expanded its U.S. wholesale business by adding outdoor retail partners including Sports Basement and Hansen's Surf Shop, along with golf partners including Four Seasons Lanai and Palm Beach Country Club. The brand has also added regional sales representatives across multiple U.S. markets. Solbari
Rocky Talkie is expanding retail distribution into 22 Bass Pro Shops and eight Cabela's locations nationwide. The move makes its Mountain Radio and Expedition Radio available to hunters, anglers and outdoor recreationalists. Rocky Talkie
CONFERENCES & TRADESHOWS
Quality Bicycle Products has announced the return of Frostbike, a bicycle industry event scheduled for February 25-27, 2027, at its Minneapolis headquarters. The event will feature a product expo, education sessions and peer-to-peer networking under the theme Take the Lane. QBP
EVENTS
Title Nine will host its ninth annual T9 Pitchfest Outdoor Edition on Sept. 24-25 in Emeryville, California, where nine women-owned outdoor brands will pitch live for a minimum one-year purchase order and business support. Title Nine
So Every BODY Can Move will premiere its short documentary Not Medically Necessary in New York City on October 29 during NYC Marathon week. The film examines insurance barriers that prevent people with limb loss or limb difference from accessing activity-specific prosthetic devices. So Every BODY Can Move
PRODUCTS & SERVICES
POC and ski-racing champion Marco Odermatt have launched an expanded six-piece signature collection featuring helmets, goggles, eyewear and apparel in a black-and-gold colorway with Odermatt's lion design. The line includes junior-specific items. POC
Nikwax is launching a limited-edition commemorative tin of its Waterproofing Wax for Leather, timed to its upcoming 50th anniversary. The reformulated product offers 21% better water protection than competing products. Nikwax
Leave No Trace has launched the Skills Course, an intermediate training program covering all 7 Principles of responsible outdoor recreation. The course is available as a self-paced online format or an eight-hour in-person session. Leave No Trace
Board of the World has launched a free mobile app for iOS, Android and web that uses a five-question Snowboard Finder quiz to match riders with boards. The app is backed by six years of independent testing with no manufacturer ties. Board of the World
Rab has launched the AW26 Microlight collection, expanding its insulation line into four styles: Microlight Alpine Hoody, Microlighter, Microlight Shield and the limited-edition Microlight X. The pieces use recycled down and Pertex Quantum fabric with NetPlus yarns made from recycled fishing nets. Rab
Garmin has announced free software updates for select smartwatches, including the fēnix 8, Forerunner 570/970, Venu 4 and vívoactive 6, adding fall detection, hands-free voice control, quick workouts and Garmin Run Coach plans. The update also brings Indoor XC Ski tracking and enhanced Enduro ride profiles to Edge cycling computers. Garmin
BOA Technology has released its inaugural 2026 Human Performance Fit Lab Impact Report, documenting eight years of research including 17 billion data points and 1,871 athlete tests. The findings show performance improvements across Alpine Ski, Snowboard, Nordic and other categories. BOA Technology
Season 2 of Cast Iron Cowboy, hosted by Kent and Shannon Rollins, premieres September 28 at 8:00pm ET on Outdoor Channel. The eight-episode season features working ranches across Florida, Nevada, Wyoming, Alaska, Montana and Arizona. OSG
The Michael Waddell Podcast, produced by Outdoor Sportsman Group, features Bone Collector co-host Nick Mundt discussing hunting experiences and camaraderie. The episode draws on nearly two decades of memories from the show. OSG
SPONSORSHIPS
PACKFIRE will attend the Outdoor Media Summit 2026, running September 28-30 in Asheville, North Carolina, as a sponsor of the New Gear Campout. The brand will also showcase four new 2026 products at the New Gear Speed Date. PACKFIRE
JOBS
Atlanta Track Club - Social Media & Marketing Coordinator
Atlanta Track Club - Design Coordinator
Atlanta Track Club - Membership Manager
REI - Maintenance Technician
New Balance - Senior Footwear Designer, Performance Running Innovation
Brooks Running - Designer II, Advanced Footwear Design, Visual Brand + CMF Design
Brooks Running - Principal Footwear Merchandiser, Americas
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