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🏜️ Phoenix-based tour operator Across Arizona Tours has sued the Department of the Interior and National Park Service over tiered pricing that charges non-U.S. residents $250 annually for the America the Beautiful Pass, compared to $80 for residents, plus an additional $100 per person at 11 popular parks including Grand Canyon and Yosemite. 

✨ Face glitter is having a moment in outdoor sports, with elite athletes like cross-country skier Jessie Diggins and luge bronze medalist Ashley Farquharson embracing it at marathons, ski races, and endurance events. 

⛲️ Vail Resorts season pass unit sales fell approximately 12% through mid-September, with days sold down about 10% and pass revenue declining 6%. The company raised the adult Epic Pass 4% to $1,089 while cutting prices 17% for ages 13-30.

👟 Jefferies analyst Jonathan Matuszewski says Hoka could become a $100 million plus brand for Academy Sports + Outdoors by 2030, as the shoe brand launches at the retailer this week in a 15-store pilot across Arkansas, Georgia, Louisiana, and Texas. 

KUIU has opened its sixth retail store nationwide and second of the year at 2000 E Rio Salado Pkwy in Tempe, Arizona. The location offers hunting apparel, gear, custom pack fittings, and workwear for the Southwest market. KUIU

Salomon has appointed Jason Lewis and Clerc Bertrand as Field Sales Managers, with Lewis overseeing western region sales agencies and Bertrand managing eastern region retail relationships. Both will support growth in the brand's Performance category. Salomon

Tracksmith has named Jon Tappan, a 16-year Converse veteran, as Chief Product and Merchandising Officer. His responsibilities will span product architecture, footwear expansion, and retail strategy for the independent running brand. Tracksmith

Backbone Media announced a partnership with Milky Way Park to lead integrated marketing, including paid media, PR, and influencer marketing, for Alpenglow Expeditions and Thomson Bike Tours. The agency will oversee campaign strategy across both adventure travel brands. Backbone Media

Keter opened its first U.S. headquarters and showroom in Alpharetta, Georgia on September 16, 2026. The facility features displays of outdoor storage, furniture, planters, garage organization, and the recently launched Bar Shed. Keter

Heliconia's Facing Waves Season 13, hosted by paddler Ken Whiting, features three episodes covering a five-day solo sea kayaking expedition through Georgian Bay's 30,000 Islands and a four-day Dumoine River whitewater trip. The series airs across 16 North American broadcast and streaming networks. Heliconia

Forest River Park Models is launching two 2027 park model floorplans, the Quailridge Premier 355FL-L-SS and the America's Park Cabin 20FP-LT-BAR. The Quailridge features an industry-first loft under a single-slope roof, while the Park Cabin is built around an indoor-outdoor bar and 10-foot porch. Forest River, Inc.

Coachmen RV debuted the Origin, a hybrid motorhome built on an E-450 chassis featuring a custom front cap, European-inspired interior, and the first rear split deck on a Class A. The motorhome sleeps six in 27 feet without a slide. Forest River, Inc.

NESTOUT has launched the Electric Heater PAD-1, its first heated pad, a two-pound USB-C-powered device offering multiple heat settings. The pad is designed for outdoor use in temperatures as low as 32°F. NESTOUT

BOA Technology is expanding its PerformFit Wrap system in snowboard boots, shown to deliver up to 9% improved stability and 4.5% improved power transfer. The company also launched the H5 multi-directional dial platform, available for the 26-27 season on Burton, K2, and Ride Snowboards models. BOA Technology

Ruroc launched its 2026/2027 Snowsports collection featuring new colorways and hand-applied finishes across its open-face LITE+ and modular RG2 helmet platforms. The helmets integrate RHEON impact protection and TwiceMe Medical ID chips. Ruroc

Better Trail has launched the Better Trail Sustainability Index, a database covering nearly 1,000 products across more than 160 brands and 50 outdoor gear categories. The index rates environmental responsibility based on criteria including recycled materials, PFAS-free components, and carbon tracking. Better Trail

Outdoor Channel dedicates its Friday prime block from 8 to 10 p.m. ET to Wardens and Wardens: Case Files, produced by Wolf Creek Productions in partnership with the Michigan DNR. The series features conservation officers enforcing wildlife and outdoor recreation laws. OSG

rabbit has been named the premier apparel partner for Every Woman's Marathon 2027 in New Orleans. A co-branded training collection is now available, with a Race Kit planned for November. rabbit

HLRBO warns that the expected transfer of more than 150 million acres of U.S. agricultural land over the next 10 to 20 years threatens private hunting access. The organization urges hunters to formalize lease agreements now. HLRBO

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