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FIELD NOTES
🏋️ Tracking nearly 11,000 adults over time, researchers found fitness participation slides with age and flagged a 55-plus opening operators keep missing.
🧗 One of REI's biggest stores just voted to unionize, even as the co-op's Anniversary Sale beat expectations amid a boycott call.
🏔️ For the first time, Everest's Nepal-side speed record belongs to a non-Sherpa climber, who tore from Base Camp to summit in 9 hours and 55 minutes.
🥇 The IOC president's stance on whether Olympians should be paid has athletes firing back, pointing to the contrast with IOC member salaries.
⛰️ A climber pinned under an estimated 16,000-pound boulder on Mount Hood is expected to recover after a dramatic technical rescue.
🎧 Exercisers who listened to playlists in a specific beats-per-minute range lasted 20% longer and pushed to higher intensity, a new study found.
PRESS RELEASES
AWARDS
CORE Equipment's CLIMAKEEP soft coolers have won a 2026 Red Dot Award for Product Design, recognized for their MagSnap magnetic closure, HYPERCOLD insulation, and waterproof, floatable construction. CORE Equipment
Rab's Valkyr 12, a women-specific mountain running vest developed with an all-women team and tested across 29 countries, has been named a 2026 European Outdoor Award Gold winner in the Trail Running Product category. Rab
BUSINESS
The National Park Trust and the National Park Service have completed the acquisition of a parcel inside Maryland's Monocacy National Battlefield, transferring the 1915 Vermont Monument site from the State of Vermont to the NPS. National Park Trust
Fleet Feet has opened a new franchise location in Naples, Florida, owned by Brian and Janene Urichko, who also operate the Fleet Feet Fort Myers store. A grand opening celebration follows on June 3 to coincide with Global Running Day. Fleet Feet
Switchback has expanded its team ahead of Switchback Spring on June 16-18, 2026, in New Orleans, hiring Joe Jackson as Marketing Manager, Amelia Arvesen as editor of Trailheads, and Ryan Nettleton as Sales Manager. Switchback
Oboz Footwear has named Colin True as Senior Director of Wholesale and David Karstad as Senior Director of Brand and Marketing. The brand is also re-entering the trail running market with the Anabatic Wind EVO and Anabatic Carbon Pro for SS27, plus a new Sawtooth LT hiking shoe. Oboz Footwear
Katadyn has promoted Jeff Pratt to vice president of sales and named Steve Drew sales director for North America, while partnering with Sokol & Associates as its sales agency for the Central and Midwest regions. Katadyn
JAM Collective has been named agency of record for Roark, leading strategic communications, media relations, and integrated PR campaigns aimed at outdoor, travel, and active/run audiences in the U.S. JAM Collective
A 2000 Sydney Olympian and USA Triathlon's Director of High Performance, Ryan Bolton, has joined ADDRA Labs as its first-ever High Performance Advisor to guide product, brand, and community decisions. ADDRA Labs
The Oberalp Group is undergoing a generational leadership transition, with founder Heiner Oberrauch passing the presidency to his daughter Ruth Oberrauch. CEO Christoph Engl will also hand his role to CSO Stefan Rainer on October 1. Oberalp Group
La Sportiva has unveiled a new logo, brand campaign, global communication platform, and updated retail concept, developed with The Branding Letters and Mynt, ahead of its 100th anniversary in 2028. La Sportiva
PRODUCTS & SERVICES
Nuyarn® has teamed with UGG to bring its patented wool-spinning technology to the Otzo Clog, a nubuck style with a wool jersey lining that delivers up to 8.8x greater durability and 5x faster drying than conventional ring-spun wool. Nuyarn®
BUFF® has launched its first performance sock collection in North America, with three models, CoolNet UV, DryFlx, and Merino Lightweight, built for running and hiking with moisture management, arch compression, and odor control. BUFF®
Aventon has launched the Pace 5 REC ebike, featuring a 750W hub motor with 1,440W peak power, regenerative braking, up to 75-mile range, a step-through comfort frame, and 4G/GPS connectivity with an integrated e-lock. Aventon
PACKFIRE is rolling out a new lineup of fire pit accessories and fuel products in early June 2026, including the Surface Guard, SparkRanger, WeatherShield, and WeatherGuard, plus expanded Clearburn fuel such as kindling, firestarters, and firewood. PACKFIRE
PACKFIRE is also launching the Ember 10-inch Fire Pit, a 7.4-pound foldable wood-burning design with a Clearburn smokeless burn system, alongside the 13-inch Surface Guard Protective Mat, both arriving in early June 2026. PACKFIRE
MyOutdoorTV is now streaming more than 200 episodes of Buck Commander, including a 10-episode Season 16, alongside four seasons of JUST SHOT and additional content from the deer-hunting series. OSG
Sportsman Channel's Monday Night Hunts block runs every Monday from 8 to 11 p.m. ET, featuring seven series including Night Crew, MeatEater, and Jim Shockey's The Professionals across predator, big-game, and waterfowl hunting. OSG
Outdoor Channel's Friday-night American Wild block airs at 7 p.m. ET with six shows spanning hunting camp renovations, global hunting adventures, Alaskan wilderness expeditions, and conservation officer stories. OSG
SPONSORSHIPS
Bosch eBike Systems is title sponsor of the new Bosch Hill Climb Challenge at the 2026 Bentonville Bike Fest, a free eBike race on June 12 with a $1,500 prize purse, held at the OZ Bike Park grand opening in Bella Vista, Ark. Bosch eBike Systems
STUDIES
Trust for Public Land's 2026 ParkServe data shows 63% of Maine residents live within a 10-minute walk of a park, led by Portland at 98% access, while 37% still lack nearby park access. Trust for Public Land
JOBS
MarathonFOTO - Marketing Coordinator
USA TODAY Co., Inc - Event Operations Manager - Event Production
Atlanta Track Club - Coordinator - Volunteer Services
Atlanta Track Club - Digital Marketing Manager
NOBULL - Manager, Brand Marketing
NOBULL - Manager, Product Marketing
Tonal - Head of Brand Marketing21
Arc’teryx - Regional Manager | TriState
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