We have 8 new press releases today. Have some news to share? Click here for more details. 

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🚲 REI's latest bike ad got roasted online for a bizarre detail no cyclist could miss, and the co-op's response points the finger at an unexpected culprit.

💳 The trickiest retail fraud doesn't look like fraud at all, which is exactly why outdoor retailers are turning to smarter data and AI to catch it earlier.

Chef Jean-Paul Bourgeois and his Duck Camp Dinners team have won the James Beard Award for Lifestyle Broadcast Media. All four seasons of the series are available on MyOutdoorTV. OSG

With prior leadership roles at Salomon North America, Jack Wolfskin Germany, and the Outdoor Industry Association, Brad Potts has been named Director of Marketing at LOWA USA. He succeeds Lesley Christoph, who retires after 26 years with the brand. LOWA

Paleblue has secured a strategic investment from Galvion to advance rechargeable power for soldier systems. The deal pairs Paleblue's single-cell rechargeable lithium-ion battery technology with Galvion's defense and tactical equipment expertise to develop power solutions for military platforms. Paleblue

Outdoor Retailer has expanded its Wild Reach creator initiative, powered by Popfly, adding 14 outdoor creators with a combined 5.3 million followers. The additions bring the program's total reach to 11.7 million ahead of the August 19 to 21, 2026 event in Minneapolis. Outdoor Retailer

Switchback Spring wrapped its second-annual outdoor industry trade event in New Orleans, drawing 1,262 attendees from 46 states and 16 countries across three days. Organizers announced the next edition will take place May 22 to 24, 2027. Switchback

Helinox and Cinema Paradiso have renewed their partnership for four outdoor film screenings at the Musée du Louvre's Cour Carrée from July 1 to 4, 2026. Helinox will supply 2,000 chairs for the event. Helinox

PACKFIRE is launching two new campfire accessories in early July. The lineup includes the Splitter Kit, a wedge-style kindling tool with a foldable steel splitter and mallet, and the LNT Ash Pan, a stainless steel pan for responsible campfire cleanup. PACKFIRE

MyOutdoorTV has released new episodes from seven hunting, fishing, and outdoor adventure shows. The lineup includes Haymaker Hunting (Season 2), Hunting Beast (Season 4), Reel Animals (Season 20), and American Birdhunter (Season 21), all available to stream across multiple devices. MyOutdoorTV

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